Thursday, February 8, 2018

3 - Advertising Ethics


We have a built a society based on rules in every aspect. Without rules, we are no better than animals who just blatantly run wild but as a society, we are also allowed our freedoms as well. Today we'll be talking about advertising ethics, and in today's society advertisement is a big part of the internet and the social media world. One of the biggest faces in social media today is Facebook, and recently FB has come under fire for its flat-out ignorance when it comes to these ethics that have been established in the social media world. 

For one Facebook has been making slight tweaks to its service throughout 2017 and heading into 2018. Most of these tweaks from most people's perspectives have failed to start with the rollout of FB news feed. In countries with a growing internet population like Bolivia are ideal testing grounds for the company but their's a problem. Facebook has a knack for limiting the audience nongovernmental news sources and amplifying the impact of fabricated and farfetched stories. As these changes were being made FB found itself encased in a larger debate in its role for spreading fake news and misinformation affecting elections in the US and other nations. (https://www.businessesgrow.com/2018/01/08/facebooks-biggest-problem/)



Spreading fake news isn't FB biggest problem currently that award goes to the social media's live streaming capability. The biggest threat to FB's image is it's live streaming services, and while many people have provided positive feedback for the site's live stream they have been criticized for the slow response. In an effort to fix the problem at hand Facebook hired 3,000 more workers dedicated to the live streaming service. The main goal of hiring these workers is to recognize and identify these violent videos, and remove them so far no one is really asking FB to handle every single violent live stream posted, but asking them to eliminate 70 percent of the violent live streams. Regardless of the outcome, this remains as Facebook's biggest problem as far a ethics and image go.
(https://www.reuters.com/article/us-facebook-crime/facebook-tries-to-fix-violent-video-problem-with-3000-new-workers-idUSKBN17Z1N4)

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